Ben & Jerry

Who do you think is today's most dynamic entrepreneur?

I think Ben Cohen and Jerry Greenfield of Ben and Jerry's Ice Cream are two of the most dynamic entrepreneurs today.

1) Why do you think this person is one of today's most dominant entrepreneurs?

These guys are some of today's most dominant entrepreneurs because they've tapped into a market that everyone can relate to: food. Almost everyone likes ice cream, and Ben and Jerry have come up with unique flavors that are pleasing to the palate and keep people coming back for more.

2) Do you agree with the ways in which this entrepreneur has marketed his or her image?

Yes, I agree with how they're marketing their image. They've made this company from the ground up and they just want it to be a fun little twist on ice cream that leaves an impression that people will like and keep coming back for. They've put a like-able and relate-able face on their company that consumers like and will continue to buy. They also host a free ice cream scoop day once a year at their Ben & Jerry's shops around the country. This is a good way for them to appeal to the younger crowd who love getting free things.

3) What affect do you think that this entrepreneur has left on the market place?

These guys have left a huge impression on the market place. They've changed the way people think of ice cream and are making a killing doing it. They've found something they love to do and have brought it to the masses, who love it. That's their key to success.