
1) Why do you think this person is one of today's most dominant entrepreneurs?
In 2003, she started her own clothing line called JLO. she then launched another clothing line named Sweetface. her lines were very successful. she helped in a Louis Vuitton winter campaign too. then she opened a Cuban resturant. on top of that she made her on perfume calles " Glow by J.Lo. She owns a film and television production company named Nuyorican Productions.
2)Do you agree with the ways in which this entrepreneur has marketed his or her image? She margets herself very professionally.
3)What affect do you think that this entrepreneur has left on the market place? Iam not sure. She seems like one of many celebrity entrepreneurs.
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