Entrepreneur Report:

Who do you think is today's most dynamic entrepreneur?

Rachel Ray is one of today's most dynammic entrepreneurs.

1) Why do you think this person is one of today's most dominant entrepreneurs?

Rachel Ray is one of today's most dynamic entrepreneurs, because she litteraly started out with nothing and then moved her way to the top. Rachel started out as a waitress and then became interested in the food industry and started giving lessons on how to cook in her hometown. Rachel Ray was noticed by Oprah and got famous. Rachel then signed a contract with the Food Network for her very own show, 30 Minute Meals. The show was such a success that the network even singed her for another show, wich led to 3 more food shows added onto Ray's contract with Food Network. Ray has since then published a variety of cook books, and done comercial advertising for Dunkin' Doughnuts, and Nabisco.

2)Do you agree with the ways in which this entrepreneur has marketed his or her image?



Rachel Ray is a well known name in the food industry. She is not infamous in any way, in fact she has a clean record and has been smart in marketing her image. Ray is the spokesperson for many brands and has many cookbooks, and television shows.

3)What affect do you think that this entrepreneur has left on the market place?

Rachel Ray teaches adults how to cook food in a short amout of time. Most people are too busy to cook themselves or cook rapidly. So, many people follow Rachel Rya's cooking techniques because she teaches how too cook fast, easy, affordable foods.